Popmenu pricing: the plans, the add-ons and what a year really costs

Popmenu pricing starts at $179 a month for Starter, $299 for Essentials and $499 for Premier, with about 10% off if you prepay a year ($159, $269 and $449 a month) [1] [2]. Online ordering and catering are listed as extra cost with no public price [1]. Third-party reviews also report a one-time onboarding fee of about $1,300 and $300 a month for each extra location, which Popmenu does not publish, so treat them as estimates and ask [3]. For one restaurant that means a first year of roughly $1,900 to $6,000 before ordering.

If you only need a menu site that takes pickup orders, there is a free way to get that: build a free menu site with pickup ordering from a photo of your menu, and diners pay you at the counter. Below: each plan, what the price leaves out, a year worked out, how it compares with Owner.com and Square, the questions to put in a quote, and who Popmenu fits.

Popmenu pricing by plan

The prepaid saving is $240 on Starter, $360 on Essentials and $600 on Premier. The year columns are our arithmetic from the monthly prices in sources [1] and [2]. Prices change and the third-party pages quote different dates, so read the number Popmenu gives you, in writing.

Popmenu is sold as a restaurant marketing platform, not just a website: the plans bundle a site with a live menu and marketing tools, and the higher tiers add more [1] [4]. We could not read the full feature list per tier from Popmenu’s own page, so ask for it in writing. That bundle is why the price is several times a plain site builder’s, and why “is Popmenu worth it” depends on whether you would use the rest.

What the Popmenu price leaves out

The list prices are for the platform. Four things can sit on top.

• Online ordering and catering. Popmenu's pricing page marks both as extra cost and gives no number [1]. Ask for the monthly price and the card rate.
• Onboarding. One review site reports a one-time fee of about $1,300 or more [3]. Popmenu does not list one on its price page, so this is "reported", not "confirmed". Ask whether there is any setup fee at all.
• Extra locations. The same source reports about $300 a month per additional location [3].
• AI phone answering. Listed from $149 a month as a separate product [1].

There is also a conflict between sources on per-order fees. Most describe a flat monthly fee with no commission, but Restolabs, itself a rival, says Popmenu charges $1 per order to the diner [2]. We could not confirm it from Popmenu's own page, which blocked our reader. If ordering matters to you, get the answer in writing and ask who pays that dollar.

Is there a contract?

Plans are sold monthly or prepaid for a year, and the cancellation terms are not spelled out on the public price page [1] [5]. Reviewers mention surprise charges and inflexible terms and advise asking about cancellation and refunds before you sign [5]. Popmenu does not offer a free trial according to one comparison [5]. Before you sign anything, ask for the term length, how to cancel, what happens to your domain and content if you leave, and whether the prepaid year is refundable.

Owning your domain matters most. If the domain is registered by the vendor, moving away is harder. Register it yourself, in your name, and point it at the vendor.

A year of Popmenu pricing, worked out

An example, not your numbers: one restaurant on Essentials with online ordering as an add-on at a price Popmenu quotes. Ordering is unknown here, so the table shows the platform only and a line for the part you must ask about.

Divided by 12, Essentials with the reported onboarding fee is about $407 a month in year one and $299 after. For a place that sells $2,000 a week online, that is about 3.5% of online sales; for one that sells $500, it is 14%.

Popmenu vs Owner.com vs Square on a $7,500 month

The three charge in different ways, so a single month shows the difference. Take 300 online card orders at $25, $7,500 in online sales.

Owner's Flat Rate is the cheaper of its two plans above $5,000 a month in online sales: at $5,000 the Flexible plan is $249 + $250 = $499, the same as Flat [6]. Square's figure is processing only and does not include marketing tools. These are different products, so compare what you would use. Our Owner.com alternatives guide goes further on that one, and Toast vs Square covers the POS route.

Questions to put in the Popmenu quote

1. Which plan includes the features I will use, in a list I can keep?
2. What is the monthly price of online ordering and catering, and the card rate?
3. Is there any per-order charge to me or to the diner?
4. Is there an onboarding or setup fee, and what does it include?
5. What is the term, and how do I cancel? Is a prepaid year refundable?
6. Who owns the domain, the content and the customer lists if I leave?
7. What does each extra location cost?

Write the answers down before you sign. If a salesperson will not put a price in an email, treat that as information.

Who Popmenu fits

It can fit when

• You are a full-service restaurant or a small group that wants one vendor to run the site, menu, email, social and reviews.
• You have no one to do marketing and would use the tools every week.
• Your online and catering sales are large enough that $300 to $500 a month is a small share.

It is likely too much when

• You need a menu page, hours, a map and a pickup order link. A free page or a builder at $17 or less a month does that. See the best website builders for restaurants.
• You sell under about $3,000 a month online. The platform price then outweighs the sales.
• You do not want a contract you cannot read.

Cheaper ways to get what the plan does

• The site and menu. A builder, or a free menu site from a photo. Our free restaurant website guide walks through it.
• Online ordering. Square's ordering is included on its Free plan at a card rate [7]; commission-free online ordering lists every way to avoid a per-order cut.
• Google. Your Google listing is the page most diners see first; set it up properly before paying anyone for search.
• Cost overview. What a restaurant website costs sets Popmenu next to every other route.

Reading the price against your own sales

A quick test: take your last three months of online and catering sales, divide the plan's yearly cost by the yearly sales it touches, and see what share it is. At $3,588 a year, $1,000 a month in online sales means a 30% share, $5,000 a month means 6%. Add the reported onboarding fee in year one and the share rises. If the platform brings you orders you would not otherwise get, such as catering requests, count those; if it only holds a site and menu that cost $200 a year elsewhere, the share is the cost of the extras.

Questions

How much does Popmenu cost per month?

$179 for Starter, $299 for Essentials and $499 for Premier on monthly billing, or $159, $269 and $449 prepaid for a year [1] [2].

Does Popmenu charge for online ordering?

Yes, it is listed as an extra cost with no public price [1]. Get the price and the card rate in writing.

Does Popmenu have a setup fee?

Not on its price page. A review site reports about $1,300 [3]; ask whether it applies to you.

Does Popmenu charge commission on orders?

Most sources say no commission. One rival's page reports a $1 per-order fee [2]. Confirm it in writing.

Is there a free trial?

One comparison says no [5]. Ask for a demo with your own menu in it.

What is a cheaper alternative to Popmenu?

Owner.com is a similar bundle at $249 plus 5% or $499 flat [6]; Square or a free pickup page cost far less if you do not need the marketing tools. See all our guides.

Also priced out: BentoBox pricing, another restaurant site platform sold by quote.

Weighing other options? Popmenu alternatives for restaurants prices each one.

Sources

1. Popmenu pricing and packages, Popmenu, as shown in search results Nov 10, 2026 (the page blocked our reader).
2. Popmenu pricing, Restolabs, read Nov 10, 2026 (a rival).
3. Popmenu pricing and fees, Sauce, read Nov 10, 2026 (a rival; onboarding and location fees are its estimates).
4. Popmenu reviews, Sauce, read Nov 10, 2026.
5. Popmenu, Fitgap, read Nov 10, 2026.
6. Owner.com pricing, Owner.com, read Nov 10, 2026.
7. Square's Free plan and card rate: worked in our Toast vs Square guide from Square's pages.