Grade.us Pricing: Plans, Trial and What the $99 Covers
Grade.us pricing, as shown on its plans page on 2026-11-13: Small Business is $99 a month for one location, Multi Location is $60 a month per location (2 to 10 locations, with tiers up to 101+), and Agency is by quote. The trial is 14 days, with no credit card. The page says it offers no refunds, and cancelling is done by emailing support.
If you just want more Google reviews, there is a free start: check your Google reviews against your nearest rivals and get your review link, a printable QR sign and written replies, free.
How much does Grade.us cost per month?
| Plan | Price shown | Locations or seats | Notes |
|---|---|---|---|
| Small Business | $99 a month | 1 location | Free 14-day trial button |
| Multi Location | $60 a month per location | 2 to 10 locations, tiers up to 101+ | Volume discounts; "book a demo" |
| Agency | Quote | Seats | The page's calculator and FAQ mention "$400+/mo" and "10+ seats" |
Billing is monthly or annual. The page says annual saves 20% but does not show the annual per-month price in the text we read, so ask what you would pay. Added seats are added to the monthly bill. The page's own comparison table names the plans Professional, Agency and Partner, while the cards say Small Business, Multi Location and Agency; if the quote uses a name you do not see here, ask which card it matches.
Is there a Grade.us free trial?
Yes. The plans page says the trial lasts 14 days, gives full access to 3 seats and most of the platform, and needs no credit card. Some things are held back in the trial: text messaging, the WordPress review stream, API access and the white label dashboard require contacting sales. At the end you must choose a plan and enter payment details, and access stops until you subscribe.
That text-messaging point matters. Most owners get reviews by text, so a trial without texting does not test the thing you will use most. Ask for texting to be switched on for your trial before you start the 14 days.
What is Grade.us's refund and cancellation policy?
- Refunds: the page says none are offered.
- Cancelling: email support. Access continues until the end of the period you paid for.
- Contract length: the plans page does not state a minimum term. Ask for this in writing.
- Payment: any major credit card, charged in US dollars.
No refunds plus annual billing means a year of fees if you change your mind in month two. If you want to pay yearly for the 20% saving, do it only after a full month of paid use, or after you have confirmed what is returned if you cancel.
What does Grade.us do?
The page groups features into: review generation, review request campaigns, review monitoring, review marketing (showing reviews on your site), reporting, white label for agencies, and advanced items such as an API, Zapier and single sign-on. We could not tell from the page text which feature belongs to which plan, so do not assume the $99 plan has all of them. Ask for the exact list on your quote.
It is mostly a reviews-first tool: ask, collect, show, report. That is a closer fit to a one-location business than a messaging platform like Podium, where a shared inbox is the main product.
Grade.us vs GatherUp: which is cheaper?
On their own pages, both price a single location at $99 a month and multiple locations at $60 a month per location. The differences are in terms:
| Question | Grade.us | GatherUp |
|---|---|---|
| One location | $99 a month | $99 a month, billed annually |
| Several locations | $60 a month each | $60 a month each, billed annually |
| Trial | 14 days, no card; texting held back | 14 days, no card, full plan access |
| Refunds | None offered | Not stated on the page we read |
| Month to month | Monthly or annual | Yes, or annual |
Read the details in GatherUp pricing. The prices match, so the choice is about trial terms, features you will use and which one lets you leave cleanly.
Is Grade.us worth $99 a month?
- Yearly cost: $99 × 12 = $1,188.
- Profit from one new customer: for example $150.
- Customers needed: about 8 a year.
- Count how many reviews you gain per month now, and what you would gain by sending every customer a request without effort.
A new review is not worth a fixed dollar amount. What Google says is that reviews feed prominence, one of the three parts of local ranking (see Do Google reviews affect your ranking?). Measure your own result: reviews per month before and after, and calls from the profile.
Cheaper ways to do what Grade.us does
- A direct review link: Google review link: find, build, fix.
- A QR code on the invoice, the counter or the van: Google review QR code generator.
- A saved text: Google review text message templates.
- A reviews widget: Google review widget for your website.
For paid tools in between, see NiceJob pricing and Birdeye alternatives.
Grade.us for agencies: what to know
The agency plan is quote-based, and the page mentions a starting point of "$400+/mo" and "10+ seats" in its calculator and FAQ. White Label Basic is included in every plan at no cost; White Label Premium is listed at $440 a year, free at 100 seats and only for Agency plans and higher. If you run reviews for clients, ask what is billed per client, per seat and per location before you set your own prices.
A 14-day test that tells you something
- Write down review count, rating and reviews in the last 30 days.
- Ask for texting to be enabled for the trial.
- Send a request to every customer, not only happy ones. Google's rules do not allow review gating.
- Count new reviews at day 14.
- Choose monthly billing first. Go annual after a clean month.
What to ask Grade.us before you subscribe
The plans page leaves several things open. Put these to sales in an email, so the answers are in writing:
- Is text messaging included in the $99 Small Business plan, and is there a limit per month? The trial holds texting back, so you need to know what you will get once you pay.
- What is the exact price if I pay annually, given the page says the saving is 20% but shows no figure?
- Is there a minimum term on monthly billing?
- If I cancel part way through a paid year, is any of it returned? The page says no refunds, so ask whether that holds for annual plans too.
- How many seats come with my plan, and what does a fourth person cost? The trial gives three; extra seats are added to the monthly bill.
- Can I export my reviews, customer list and campaign history if I leave?
Who should pick Grade.us, and who should not
Grade.us suits a business that wants a reviews tool, wants to show reviews on its own site, and is happy to pay $99 a month for an organised system. It is built around review requests, monitoring, review marketing and reports, and the page's list of features is wide enough that a single-location business will use only part of it.
It is a worse fit if customers mostly reach you by text and you want one inbox for everything: that is the job of a messaging tool, and the prices there are higher. It is also a worse fit if you want to spend nothing until you have proof that reviews bring customers; in that case begin with the free route and add a tool later, when asking by hand has become the bottleneck. A good sign that you are ready: you ask every customer, you reply to every review, and you still lose track of who has been asked.
A worked example: a one-van cleaning business
Say a cleaner does 20 jobs a week and has 31 Google reviews. At $99 a month the tool costs about $23 a week. If sending a request after every job lifts reviews from 1 a month to 4, that is 3 more reviews a month. Whether that pays back depends on how many extra calls those reviews bring, and nobody can promise that number. What you can do is track it: record calls from the profile in the month before, and in the third month after. If the calls rose by two or three a month and a job is worth $150 profit, the tool has paid for itself. If they did not, cancel before the paid year.
Frequently asked questions
How much is Grade.us a month?
$99 a month for one location. Multiple locations start at $60 a month per location. Agency pricing is by quote.
Does Grade.us have a free trial?
Yes: 14 days, three seats, no credit card. Texting and some other features need sales to enable them.
Does Grade.us offer refunds?
The plans page says it offers none. Cancel by emailing support; you keep access until the paid period ends.
Is Grade.us the same price as GatherUp?
On their pricing pages, yes for one location ($99) and for several ($60 each). Terms differ.
Can I collect Google reviews without a paid tool?
Yes. See how to get more Google reviews for the free route.
What to do next
Try the free version first: check your Google reviews against your nearest rivals and use your link, sign and replies for a month. More guides are on the guides page.
One more free step: see your Google reviews next to your rivals.
Sources
- Grade.us plans page (grade.us/home/plans), read 2026-11-13.
- GatherUp pricing page (gatherup.com/pricing), read 2026-11-13.
- Google Business Profile Help: policy on prohibited and restricted content for reviews.