GatherUp Pricing: Plans, Add-Ons and What You Really Pay
GatherUp pricing, as stated on GatherUp's own page on 2026-11-13: $99 a month for one location when billed annually, $60 a month per location for several locations, and custom quotes for agencies. Review Defense (dispute help) and Listings Management are priced separately, from $45 and $40 per location per month. A 14-day trial needs no credit card. Third-party sites list other numbers, so use the vendor page as the one to trust.
If you only want more Google reviews and written replies, you can start without paying anyone: check your Google reviews against your nearest rivals and get your review link, a printable QR sign and written replies, free.
How much does GatherUp cost per month?
GatherUp splits its prices into three products. The core one is Reputation Management, which covers review requests, replies and monitoring. The numbers below are copied from the pricing page we read on 2026-11-13; the page says all prices are in US dollars.
| Product and plan | Price | Billing | What it is |
|---|---|---|---|
| Reputation Management, Local Businesses | $99 a month | Billed annually; 1 location | Review requests, AI-drafted replies, surveys, monitoring, reports |
| Reputation Management, Multiple Locations | $60 a month per location | Billed annually; rate changes by location count | The same features for 2 or more locations |
| Reputation Management, Agency | Custom | Quote | Client portfolios, white label |
| Listings Management | $40 a month per location | Alone or added to a plan | One update sent to 150+ directories |
| Review Defense, Reveal | $45 a month per location | Annual commitment only | Review analysis and daily notices |
| Review Defense, Illuminate | $125 a month per location | Annual commitment only | Adds automated disputes and 6 competitors |
| Review Defense, Integrity | $300 a month per location | Annual commitment only | Adds 15 competitors and dedicated support |
The page also says you can pay month to month with no annual commitment, or annually, which it says saves "about 20%". It does not show the month-to-month price in the text we read, so ask for it. The $99 figure is the annual-billing price.
What does the $99 GatherUp plan include?
Per the pricing page, every Reputation Management plan includes:
- Feedback and review requests by text and email, with up to 300 texts and 3,000 emails per location per month.
- AI-drafted replies, which you can post from inside the app.
- Surveys and a Net Promoter Score (the "would you recommend us" number).
- Review monitoring across 100+ sites.
- QR codes and custom feedback links, review widgets and a badge.
- Zapier, webhooks and an API, plus reporting.
For a single shop, that is a full toolkit. Most owners will use three parts: the request, the reply drafts and the monitoring. If you will not use surveys or integrations, you are paying for them anyway.
Why do other sites list different GatherUp prices?
When we searched, aggregator pages disagreed. Capterra lists a single-location plan at $99 a month and multi-location pricing "from $25 a month". Toolradar lists $99 for a Small Business plan and $60 per location for Multi Location. SaaSWorthy lists per-location tiers of $75, $99 and $199 a month and says there is no free plan. A few directories show a price as low as $10, which looks like an entry add-on, not the core plan.
Why the mismatch? Vendors change plans, directories copy old numbers, and some figures are for add-ons. The lesson is the same as for Podium pricing and Birdeye pricing: take the number from the vendor's own page on the day you buy, and get it in writing.
Does GatherUp have a free trial or free plan?
The pricing page we read says there is a 14-day trial with full access to your plan's features, no credit card required, and that nothing bills until you choose to continue. We found no free plan on the vendor's page. SaaSWorthy says GatherUp has no free plan, which fits. Use the 14 days for a real test (see the test below), not to click around.
How long is the GatherUp contract?
It depends on the product, per the pricing page:
- Reputation Management and Listings Management: month to month with no commitment, annual paid upfront at a discount, or annual paid in monthly installments. Annual plans require a full year whatever the payment method.
- Review Defense: annual commitment only. No month-to-month option.
- Adding locations: allowed any time. On annual plans you can add locations during the term but not remove them until it ends. Month-to-month plans can add and remove.
The trap is the paid-in-installments option. It looks like a monthly plan but is a 12-month promise. Before you click, ask yourself: am I choosing month to month, or a year with monthly payments?
What does the full stack cost for one location?
Add the pieces an owner might be sold on:
| Stack | Monthly | Per year |
|---|---|---|
| Reputation Management only | $99 | $1,188 |
| Plus Listings Management ($40) | $139 | $1,668 |
| Plus Review Defense, Reveal ($45) | $184 | $2,208 |
| Plus Review Defense, Illuminate ($125) instead of Reveal | $264 | $3,168 |
This is our arithmetic from the listed prices, assuming one location and annual billing; your quote may differ. The point: the $99 headline is the floor. Most of the money is in the add-ons, so decide which you need before the demo, not during it.
What is Review Defense, and do you need it?
Review Defense is GatherUp's dispute service. The page says Illuminate includes automated disputes for negative reviews that break platform policy, and Integrity extends this to competitors' positive reviews that break policy. It also says the platforms make the final removal decision. That last line matters: no vendor can promise a review comes down.
You can do the same flagging yourself for free. Our guides on how to report a fake Google review and how to remove a Google review show where to flag and what Google accepts. If you only have one or two reviews that break the rules, the free route is enough. If you see a steady flow of fake ones, a monthly service starts to make sense.
Is GatherUp worth it for a small business?
Do the break-even sum with your own numbers:
- Yearly cost: $99 × 12 = $1,188 (billed annually, one location).
- Profit from one new customer: for example $150.
- Customers it must bring: $1,188 ÷ $150, about 8 a year.
- Ask honestly: will it bring 8 customers you would not have won by asking people yourself?
For a busy shop that never asks, 8 is easy. For a business that already texts every customer a link, the software only saves time. Time is worth something too: count the minutes you spend each week, then multiply by your hourly rate.
GatherUp vs a free route for reviews
What you actually need to collect Google reviews is short:
- Your direct review link (Google review link: find, build, fix).
- A QR sign at the till or on the invoice (Google review QR code generator).
- A text after each job (Google review text message templates).
- Replies you write once and adapt (Google review response templates).
GatherUp automates steps 3 and 4 and adds monitoring and reports. That is useful at volume: 50 customers a week is a lot of manual texts. At 5 a week, a saved note on your phone does the job.
Cheaper paid options to compare
- NiceJob pricing: a reviews-focused tool reported near $75 a month.
- Grade.us pricing: also $99 a month for one location on its own page; what differs is in the trial and billing terms.
- Birdeye alternatives: the whole field side by side.
- Google review management software: what features matter for one business.
How to test GatherUp in 14 days
- Before you start, write down your review count, average rating and how many reviews arrived in the last 30 days.
- Connect your Google profile and check the review link opens your own review box.
- Send requests to every customer you served in the trial, not a hand-picked few. Google does not allow asking only happy customers (see Can you offer incentives for Google reviews?).
- Count new reviews, not requests sent.
- Post five replies from the app and time yourself.
- Decide before day 12 so you are not charged by default.
Questions to ask GatherUp before you pay
- Is the price I'm quoted billed annually, monthly, or annual in installments? Which are the dates I can cancel?
- Which add-ons are included in this quote?
- What happens to my review request history and contacts if I leave?
- How many texts are included, and what happens above the limit?
- If I add a second location, what is the rate per location?
Related: NiceJob alternatives.
Frequently asked questions
How much is GatherUp a month?
$99 a month for one location on annual billing, per its pricing page on 2026-11-13. Multiple locations are $60 a month each. Month-to-month billing is offered; ask for its price.
Does GatherUp have a free plan?
No free plan is shown on the vendor page. It offers a 14-day trial without a credit card.
Is GatherUp cheaper than Birdeye or Podium?
Its price is public and lower than the figures reported for Podium and Birdeye, which sell by quote. Features differ, so compare what you need.
Can GatherUp remove bad Google reviews?
It can file disputes on its higher Review Defense tiers, but the page says the platform decides. Reviews that follow Google's rules stay.
Can I get Google reviews without paying for software?
Yes. A link, a QR sign and a text after each job cost nothing. Our guide to getting more Google reviews has the wording.
What to do next
Start with the free version: check your Google reviews against your nearest rivals, then take your review link, sign and replies. After a month you will know whether software is worth $1,188 a year. More are on the guides page.
One more free step: see your Google reviews next to your rivals.
Looking for something cheaper? See GatherUp alternatives for a free route and other options on reported price.
Sources
- GatherUp pricing page (gatherup.com/pricing), read 2026-11-13.
- Capterra, SaaSWorthy and Toolradar listings for GatherUp, searched 2026-11-13; figures there are third-party and differ.
- Google Business Profile Help: policy on prohibited and restricted content for reviews.