Local Falcon Pricing: Plans, Credits and What a Scan Really Costs
Local Falcon pricing is a monthly plan paid in credits. As reported on its own pages and software listings on 2026-11-13, plans run from $24.99 a month (7,500 credits) to $199.99 a month (about 63,000 credits), with enterprise plans from $499. One credit buys one grid point, so a 7×7 scan costs 49 credits. Plans, credit counts and rules change, so check the vendor's page before you pay.
If you only want to know how your business looks next to the nearest rivals, start free: check your Google reviews against your nearest rivals and get your review link, a printable QR sign and written replies.
How much does Local Falcon cost?
Local Falcon is a map-grid rank tracker: it checks where your business shows on Google Maps from many points around it and draws the result on a map. It charges in credits. These are the plans as reported by the vendor's pages and a third-party listing:
| Plan | Price per month | Credits per month | 7×7 scans (49 credits) |
|---|---|---|---|
| Starter | $24.99 | 7,500 | about 153 |
| Basic | $49.99 | about 15,000 | about 306 |
| Pro | $99.99 | about 31,000 | about 632 |
| Premium | $199.99 | about 63,000 | about 1,285 |
| Enterprise | from $499 | from 157,000 | from about 3,200 |
Pay-as-you-go credits are reported at $0.05 each and do not expire. One listing shows older or different prices ($79 and $149 plans); it does not match the vendor's pages, so treat it as out of date.
What is a Local Falcon credit?
A scan covers a grid of points on a map, and each point costs one credit. The grid size you pick sets the price of every scan:
| Grid | Points | Credits per scan |
|---|---|---|
| 3×3 | 9 | 9 |
| 5×5 | 25 | 25 |
| 7×7 | 49 | 49 |
| 9×9 | 81 | 81 |
| 13×13 | 169 | 169 |
The vendor's help pages give the 7×7 example (49 credits). The other rows are the same arithmetic: width times height. A scan is also one search term, so tracking three keywords on one grid is three scans.
Do Local Falcon credits expire?
Reported rules: on monthly plans, unused credits expire at the end of the month. On annual plans, credits are reported to arrive monthly and roll over until the end of the year. Pay-as-you-go credits do not expire. If you scan once a month, a monthly plan wastes most of its credits; ask which billing fits how often you will really use it.
How many scans does a small business need?
Do the sum before you pick a plan. A local business usually cares about three to five searches that bring customers, checked on one grid, at most once a week:
- Pick 3 searches, for example "plumber", "emergency plumber" and "water heater repair".
- Pick a 7×7 grid: 49 credits per scan.
- Scan each once a week: 3 × 49 = 147 credits a week, about 4.3 weeks a month, so roughly 635 credits.
- That is under 10% of the Starter plan's 7,500 credits.
Even five searches on a 9×9 grid every week come to 5 × 81 × 4.3 = about 1,740 credits, still inside Starter. The bigger plans are built for agencies tracking many clients, and for daily scans. A single shop rarely needs more than the lowest plan, and may not need a tracker at all.
What does a rank grid tell you that a search does not?
If you search for yourself from your own phone, you see a result tuned to where you stand, your history and your device. That tells you very little about a customer two miles away. A grid shows how your position changes block by block: strong next to your shop, fading with distance, absent in the next town. It is the clearest way to see how distance shapes your ranking, one of the three things Google says it uses (relevance, distance, prominence). Our guide How does Google Maps rank businesses? covers the three.
Local Falcon alternatives and what they cost
Other tools in the same job, with prices as reported by their own help pages and listings on 2026-11-13:
- BrightLocal includes rank tracking in its Track plan, reported from $39 a month for one location. See BrightLocal pricing for the tiers.
- Free checks from your own phone in a private window, a few spots around town, noted by hand. Slow, but free. We walk through it in How to check your Google Maps ranking.
- Other grid trackers exist, and we list what they do in Google Maps ranking tracker: what to track and what to pay.
Is a rank tracker worth paying for?
Only if you will act on what it shows. A grid is a thermometer, not a treatment. If it shows you are weak to the north, you still have to do something: fix your categories, add photos, collect reviews from customers in that area, check your service area. The pay-off is real when you are changing something and want to see if it worked. It is wasted when the map is looked at once and filed.
A fair test: pay for the lowest plan for one month, scan your top three searches weekly, change one thing, and look at whether the green area grew. If you cannot name the thing you will change, wait.
What should you fix before you pay for tracking?
- Profile basics. Right primary category, hours, phone, address or service area. See Google Business Profile hours and service area.
- Verification. An unverified profile may not show at all (verified but not visible).
- Reviews. Count, recency and replies. Google lists reviews under prominence in its help pages. Our post Do Google reviews affect ranking? has the detail.
- Photos and posts. A complete profile is easier to choose.
None of these costs money, and tracking before you do them only confirms what you already suspect.
Local Falcon pricing for an agency or multi-location business
If you track several locations or clients, credits add up. Ten locations, five searches each, a 7×7 grid, weekly: 10 × 5 × 49 × 4.3 = about 10,500 credits a month, which needs the Basic plan or above. Daily scans multiply that by seven. The vendor reports custom pricing for hundreds or thousands of locations. Work out your own sum with the table above, then pick the cheapest plan that covers it with room to spare.
Common mistakes with grid scans
- Scanning too wide. A 20-mile radius for a shop that serves 5 miles wastes credits and shows red where you do not want customers.
- Too many keywords. Three that bring buyers beat fifteen that do not.
- Daily scans for a monthly decision. Rankings move slowly; weekly is enough for most.
- Reading the average as the answer. Look at the pattern on the map, not just one score.
- No baseline. Save your first scan so you can compare after a change.
A worked example: one plumber, one month
A plumber in a mid-sized town wants to know if the new service-area setup helped. Week one, they scan "plumber" and "emergency plumber" on a 7×7 grid and save both maps: 98 credits. They then fix the primary category, add 20 real photos, and ask every customer for a review with a QR sign. Weeks two to four, they repeat the two scans each week: 294 more credits. Total for the month: 392 credits, about 5% of the Starter plan. At the end they lay the first and last maps side by side. If the green area grew toward the east side of town, the changes are worth repeating. If nothing moved, they have lost a few dollars and learned that ranking in their area depends on something else, such as a stronger rival close by or too few reviews compared with the top three.
The same month on pay-as-you-go credits would cost 392 × $0.05 = $19.60, which is cheaper than the Starter plan if you will not scan again the next month. That is the real decision: a subscription is for a habit, pay-as-you-go is for a test.
Questions to ask before you subscribe
- Do I need weekly scans or one before and one after a change?
- Will I use the credits before the month ends, or do I lose them?
- Can I pay as I go instead of subscribing?
- Can I cancel any month, and are annual savings worth locking in?
- Does the tool let me export or save the maps so my history survives if I cancel?
Want other options? See our Local Falcon alternative guide for free and cheaper ways to track rank.
Related: Whitespark pricing.
Against an all-in-one tool: BrightLocal vs Local Falcon.
Frequently asked questions
How much is Local Falcon per month?
Reported at $24.99 for Starter, $49.99 Basic, $99.99 Pro and $199.99 Premium, with enterprise from $499. Check the vendor's page for today's price.
Does Local Falcon have a free plan?
We did not find a free plan in the sources we read. Pay-as-you-go credits are reported at $0.05 each, which is the cheapest way to try it.
How many credits does a scan use?
One per grid point: 25 for a 5×5, 49 for a 7×7, 81 for a 9×9.
Can I check my Google Maps ranking for free?
Yes, by hand from a few places around your area. It is slower and less exact. See how to check your Google Maps ranking.
Will a rank tracker improve my ranking?
No. It only measures. Ranking improves when you change the profile, reviews and location signals. Start with how to improve your Google Maps ranking.
Comparing a grid tool with a local bundle? Read Local Falcon vs Semrush and Semrush Local pricing.
What to do next
Before you buy a tracker, see where you stand today: check your Google reviews against your nearest rivals. It is free and takes minutes. More guides are on the guides page.
One more free step: see your Google reviews next to your rivals.
Sources
- Local Falcon, "How much does Local Falcon cost" knowledge-base page and plan pages, searched 2026-11-13; plus Capterra and Software Advice listings.
- Google Business Profile Help: how local results are ranked (relevance, distance, prominence).