Moz Local Pricing: What Lite, Preferred and Elite Cost

Moz Local pricing is per location: as reported on 2026-11-13, Lite is $20 a month or $199 a year, Preferred $30 a month or $299 a year, and Elite $40 a month or $399 a year, with a custom Enterprise plan. Two add-ons, Listings AI and Reviews AI, cost extra on the lower tiers. There is no free plan or trial in the sources we read, and yearly plans carry a 12-month minimum. For one business that is $199 to $399 a year before add-ons.

Before you pay for any listing tool, see what is wrong today: check your Google reviews against your nearest rivals and get your review link, a printable QR sign and written replies, free.

Moz Local pricing at a glance

The prices come from Moz's pricing page as summarised by third-party price trackers, last checked in early November 2026. Tracker sites round the yearly rate to $16, $24 and $33 a month. One competitor page still shows older yearly figures ($168, $240 and $396), which shows how often these change. Treat every number here as a range and ask for a written quote.

What does each Moz Local plan include?

Moz Local is a listings manager. You enter your business name, address, phone number and hours once, and it sends them to data aggregators and directories so the details match across the web. The tiers differ in how much they cover and what they add on top:

• Lite: the essential listings and basic review monitoring. A competitor's comparison page says Lite submits to 8 directories and 5 GPS services.
• Preferred: adds social posting and more reputation tools, and lets US customers buy extra data aggregators.
• Elite: adds more directory submissions, and includes Listings AI at no extra charge.
• Enterprise: multi-location and agency needs, priced by quote.

The tier detail comes from reseller and competitor pages rather than from Moz's own text, and the competitor's page is marketing for a rival. Read Moz's current plan table before you rely on any one line of it.

What do the Moz Local add-ons cost?

This is where the cost climbs. A Preferred plan at $299 a year with Reviews AI ($69) and the extra aggregators ($40) comes to about $408 a year, more than the Elite plan's $399 sticker price. Adding Listings AI ($119) to Lite takes it to $318 a year, which is above Preferred. Work out the real combination you need and compare it with the next tier up before you buy.

How much does Moz Local cost for one location a year?

For several locations, multiply by the number of locations. Moz Local is priced by location, not by the number of staff who log in, so a ten-shop chain on Preferred is about ten times $299 before any discount you negotiate. Sources suggest annual billing saves roughly 17 to 20 percent over monthly, and that is the main lever a small buyer has.

What are the contract terms?

As reported, yearly plans carry a 12-month minimum commitment and renew automatically. One price tracker quotes the cancellation rule as notice "72 hours before the end of the billing period." Ask for the exact text before you sign, and put the renewal date in your calendar the day you buy.

The most important term is what happens when you stop. A competitor's comparison page states that if you stop paying, your listing data may revert to its state before Moz. That claim comes from a rival and is unverified, but it matches how syncing services work in general: the service is a rental, not something you own. Our write-up of Yext pricing raises the same question for the biggest name in the category, and BrightLocal vs Yext shows how a one-off citation job differs from a subscription.

What does Moz Local not do?

• It does not ask your customers for Google reviews. The listed review features are monitoring and AI replies, not review requests by text or QR code. Our guide to Google review management software separates the two jobs.
• It is not a rank tracker. It does not draw a map grid of where you show up. For that you need a tool such as the ones in our Google Maps ranking tracker guide.
• It does not guarantee a listing appears everywhere. A competitor's page says some listings take two to three months to go live through aggregators, and that Moz cannot claim listings that already exist. Both are claims to test.
• It does not rank you in the map pack by itself. Consistent details are one small signal. See Google Maps ranking factors for what Google states.

Is Moz Local worth it for a single business?

It can be, but only if your details are actually inconsistent. Many single-location businesses have a handful of wrong listings, and fixing a handful by hand takes an afternoon. The test is simple:

1. Search your business name and phone number in Google and note every site that lists you.
2. Count how many show an old address, an old number or a closed status.
3. If it is fewer than ten, fix them by hand, starting with your Google Business Profile, Apple Maps, Bing Places, Yelp and Facebook.
4. If it is dozens, or you move or change numbers often, a sync service starts to earn its fee.

Our guide to Google Maps citations explains which directories matter. For a break-even idea, take the Preferred plan at $299 a year and a customer worth $150 in profit: it needs about two extra customers a year from cleaner listings. That sounds easy, but you need a way to tell which customers came from it, and you rarely have one.

A worked example: a plumber who moved

Picture a plumber who moved her workshop address last spring (an illustration, not a customer). Google and Facebook were updated the same week, but old addresses remained on a dozen directories. A search of her name and old street found eleven pages. By hand, she fixed Yelp, Bing, Apple Maps and the two directories that matter in her trade in about three hours; the remaining five were low-traffic and she left them. In this case Moz Local at $199 to $299 a year would have saved the three hours and covered the long tail, but only the long tail. If she had planned to move again within a year, the subscription would have paid for itself in time saved. If not, the free route was enough, and the money was better spent on a review sign.

Cheaper and free ways to get the same result

For one location, the same outcome is available free:

• Your Business Profile first. It is the listing Google reads most. Keep name, address, phone, hours and categories exact.
• Four or five directories by hand. Apple Maps, Bing Places, Yelp, Facebook and one for your trade.
• One written line. Keep your name, address and phone number in a single text file so every listing is typed the same way, down to "Street" or "St."
• A yearly check. Search your phone number once a year and fix what has drifted.

If you want a tool anyway, compare BrightLocal pricing, Whitespark pricing and Synup pricing, or read Moz Local alternatives.

Questions to ask Moz before you buy

• What is my total for the first twelve months, with the add-ons I need, and what is my price at renewal?
• Which directories and data aggregators does my tier actually reach, listed by name?
• Does the listing stay if I cancel, or does it revert?
• Can I cancel mid-term, and how many days' notice does it need?
• Is there a trial, a refund window or a monthly start so I can test it?
• How are locations counted if I have a main shop and a service area?

Frequently asked questions

How much is Moz Local a month?

As reported, $20 for Lite, $30 for Preferred and $40 for Elite on monthly billing, or about $16, $24 and $33 a month when billed yearly.

Does Moz Local have a free plan?

None is reported. Moz has free tools that check a listing, but the sources we read show no free or trial plan for managing listings.

Is Moz Local pricing per location?

Yes. Cost scales with the number of locations, not with the number of users.

Can I cancel Moz Local any time?

Yearly plans are reported with a 12-month minimum that renews itself. Monthly billing costs more but is the way to test it.

Does Moz Local get me more Google reviews?

Not by asking customers. It can monitor reviews and suggest replies on some tiers, but you still need your own review link and a way to ask.

What is cheaper than Moz Local?

Fixing the main listings by hand is free. Among paid tools, compare the ones in our BrightLocal alternatives post.

What to do next

Start free: see your Google reviews next to your nearest rivals and get your review link and QR sign. More plain guides are on the guides page.

Sources

• Moz Local pricing as summarised by Costbench (checked 2026-11-04), Tekpon and Dupple, read 2026-11-13.
• BrightLocal, "Moz Local vs BrightLocal" (a competitor's page), read 2026-11-13.
• Google Business Profile Help: how local results are ranked.