Yext Pricing: What the Plans Cost and What a Small Business Gets

Yext pricing is reported as four yearly plans per location: about $199 (Emerging), $449 (Essential), $499 (Complete) and $999 (Premium), with custom quotes for larger teams. Reviews and website widgets are reported to start at the top tier. Sources disagree on details, and Yext's own plans page is the one to check. For one local shop that mostly wants Google reviews and an accurate profile, you may need less.

Check where you stand first: see your Google reviews next to your nearest rivals and get your review link, QR sign and written replies, free.

How much does Yext cost?

Yext lists plans by year, not by month. This is what comparison sites report on 2026-11-13:

One SocialPilot page puts the top tier near $90 a month per location, so the sources do not match exactly. Treat the table as a range. Confirm each line on Yext's plans page or in a written quote.

Does Yext have a free plan?

Sources say no permanent free plan: paid plans from day one. Capterra lists a free trial as available. Ask for the trial terms in writing, including whether it renews by itself into a paid year.

What does Yext actually do?

Yext is a listings manager. You enter your business name, address, phone, hours and a few other facts once, and Yext pushes them to a network of directories, maps and apps. The idea is that your details are the same everywhere. Higher plans add review monitoring and pages for your website.

That is a real job. Wrong hours on a directory cost you customers. But it is a different job from getting more Google reviews, and a different one from ranking higher on Maps.

Will Yext help me rank on Google Maps?

It can help a little, indirectly. Google says local results rely on relevance, distance and prominence, and that consistent information across the web helps (see Google Maps ranking factors). Consistent listings are the same idea as Google Maps citations. But the biggest levers you control are on your own Google profile: categories, hours, photos and reviews. Yext does not replace those.

Is Yext worth it for a small business?

It depends on how messy your details are. Do the break-even sum with your own numbers:

1. Yearly cost: $449 for Essential, or $999 for Premium.
2. Profit from one new customer: say $150.
3. Customers the tool must bring: $449 ÷ $150 is 3; $999 ÷ $150 is about 7.
4. Ask honestly whether correct listings alone will bring that many you would not have had.

The sum is small, so Yext is a low-risk spend compared with $4,000-a-year messaging suites. The risk is renewal: check whether the plan renews by itself and at what price.

What you can do for free instead

For one location, you can fix the three directories that matter most in an afternoon:

1. Your Google profile. Make the name, address, phone and hours exact. See how to set up a Google Business Profile.
2. Apple Maps and Bing Places. Both are free to claim.
3. The two or three directories your trade uses, plus your Facebook page.

Keep a one-page file with the exact name, address, phone and hours, and copy from it every time. Check each listing every quarter. That is what Yext automates; it is not magic.

What Yext does not cover

• Asking for reviews. No plan, as reported, sends the text or sign that gets customers to leave one.
• Replying to reviews. Premium reportedly shows reviews; you still write the answer. See Google review response templates.
• Verification and suspensions. Those are between you and Google (Google Business Profile suspended).

Yext vs other options

Common searches pair Yext with BrightLocal, Birdeye, SOCi and Uberall. In short: BrightLocal is reported as a rank and citation tool for agencies (see BrightLocal pricing); Birdeye leans on reviews (see Birdeye pricing); SOCi and Uberall target multi-location brands. For one shop, none is required.

Questions to ask Yext before you sign

• Which directories are on my plan, by name?
• If I stop paying, do my listings keep my details or revert?
• Does the plan renew by itself, and at what price?
• Is the price per location, and what is the discount for more?
• Can I export my data?

The "what happens if I stop" question matters most. Reports from users say listings managed by a syncing service can revert or lock when the plan ends. Ask for the answer in writing.

How to test whether you need it

1. Search your business name and phone on Google, Apple Maps and Bing. Note every wrong detail.
2. Fix the top three by hand and see how long it takes.
3. If you have many locations or changing details, a syncing tool starts to pay off. If you have one, it may not.

A worked example: a salon with one location

A hair salon has one location, a Google profile, a Facebook page and a handful of directory listings, some with an old phone number from before a move. The owner is offered Yext Essential at about $449 a year, reported. The sum:

1. $449 a year is about $37 a month.
2. A regular client is worth, say, $400 a year in profit.
3. The plan must keep or win about one extra client to pay for itself.

On those numbers it is a fair bet if the listings are truly wrong. Now the other side: the owner could correct the same five listings by hand in two hours. After that, Yext is a subscription that keeps things in sync as hours or addresses change. If details change twice a year, the saving is small; if you run seasonal hours and holiday closings across a dozen directories, it grows.

What "listings" means and why they matter

A listing is any page about your business on a site you do not own: a map app, a directory, a social page. Each carries your name, address and phone (often called NAP). When these disagree, customers get the wrong number and search systems become less sure which details are right. Google's own help says it uses information from across the web to understand a business, which is why listing consistency is usually described as a supporting factor, not a magic one.

The directories that matter most vary by trade. For a restaurant they include the review and reservation sites; for a plumber they include the home-service directories; for every business the big three are Google, Apple Maps and Bing. Check which ones your customers use, not which ones a plan advertises.

How to read a listings plan

• Count the directories that matter to you, not the total. A plan with 100 directories, 90 of them ones nobody uses, is not 10 times better than one with 10.
• Check whether Google is included. Some tools push to Google directly; others only warn you. Ask which.
• Ask about duplicate listings. Old duplicates, such as one from a previous owner, are a common reason details conflict.
• Ask what you lose if you stop paying. This is the biggest difference between providers.

Common mistakes with listing tools

1. Paying for a year before you have fixed the details at the source: your own Google profile.
2. Entering a different business name in the tool than on the shop sign.
3. Forgetting seasonal hours, so the tool pushes a wrong schedule everywhere.
4. Assuming listings are the same as reviews and expecting more stars.
5. Missing the renewal date.

Yext pricing: per location, and what that means for you

The Yext pricing above is per location, per year. A shop with one address pays one price; a firm with three addresses pays roughly three times before any volume discount. A service-area business with no public address usually counts as one location, but ask, since a hidden address can limit which listings the tool can update (see Google Business Profile service area).

Also ask whether the price you are quoted includes the features you saw on the demo. Reviews and website pages are reported on the top tier only, so a demo that shows them and a quote for the $449 plan are not the same product. Get the plan name on the quote, and match it against the plans page line by line.

Finally, ask for the renewal price. A first-year offer can differ from year two, and a yearly plan that renews without a reminder is the most common way a small cost turns into a surprise.

Related: Synup pricing.

Side by side with others: BrightLocal vs Yext and Birdeye vs Yext.

Frequently asked questions

How much is Yext per month?

Reported plans work out to about $17 to $90 a month per location, billed yearly. Check Yext's own page.

Is Yext a yearly or monthly charge?

Plans are reported as yearly. Ask about monthly billing.

Does Yext manage Google reviews?

Review monitoring is reported on the top tier. It does not send review requests.

Is there a cheaper alternative to Yext?

Fixing your Google, Apple and Bing listings by hand costs nothing. Paid options vary; see Google Business Profile management cost.

Can Yext hurt my listings?

Wrong data pushed everywhere is wrong everywhere. Check what you enter and what happens when you stop.

A cheaper listings plan is Moz Local; compare it with Moz Local alternatives.

What to do next

Begin with the free version: check your Google reviews against your rivals and get your link, sign and replies. More guides are on the guides page.

One more free step: see how your reviews compare with the three nearest rivals.

Compare options and how to leave in Yext alternatives.

Sources

• TrustRadius, Capterra, Toolradar, Vendasta and SocialPilot Yext pricing pages, searched 2026-11-13. Figures are reported, not official.
• Google Business Profile Help: how local results are ranked.