Semrush Local Pricing: What Base and Pro Cost Per Location
Semrush Local pricing is per location: as reported on 2026-11-13, Base is about $30 a month and Pro about $60 a month, billed yearly, with a custom Business plan. That is about $360 and $720 a year for one location. Base covers Google Business Profile tools, review auto-replies and a map rank tracker with 375 credits. Listing management and review requests start at Pro. Semrush's own page shows euros in some regions, so check your currency.
Before you pay for a bundle, see where you stand: check your Google reviews against your nearest rivals and get your review link, a printable QR sign and written replies, free.
Semrush Local pricing at a glance
| Plan | Per location, per month (billed yearly) | Per year | Map Rank Tracker credits |
|---|---|---|---|
| Base | about $30 (€28.77 on the page we saw) | about $360 | 375 |
| Pro | about $60 (€57.54) | about $720 | 1,225 |
| Business | Custom quote, custom limits, priority support | ||
The euro figures are what Semrush's pricing page showed when we read it; the dollar figures come from third-party summaries that agree with a $30 and $60 structure. Older Semrush help pages describe a $50 "Local Essentials" tier, which no longer appears on the current plan page. We could not confirm whether anyone can still buy it, so ignore a $50 figure unless a quote says so.
What is in each Semrush Local plan?
- Base: automated Google Business Profile management with an AI agent, AI-written posts, automatic review replies, automated photo posting and the map rank tracker (375 credits).
- Pro: everything in Base, plus listing management, review management and review generation, advanced profile management and 1,225 tracker credits.
- Business: everything in Pro, plus custom limits, billing and priority support.
Reported detail on listing management is that it shares your business information across more than 70 directories. We did not find the directory count on Semrush's plan page itself, so ask for the named list.
Is there a free trial?
Semrush's page carries the line "Try Semrush free for seven days. Cancel anytime." in its footer. It appears on the general page and may not apply to the local plans. Ask before you enter a card, and ask what you are charged if the trial rolls into a yearly bill.
How much does Semrush Local cost for one business a year?
| Setup | Reported yearly cost | Break-even at $150 profit a customer |
|---|---|---|
| Base, one location | about $360 | about 2.4 customers |
| Pro, one location | about $720 | about 4.8 customers |
| Pro, three locations | about $2,160 | about 14 customers |
| Pro, ten locations | about $7,200 | about 48 customers |
One comparison put ten locations on Pro at about $600 a month before add-ons, and reports mention that extra users and reports can cost more. Multiply carefully and ask what is not included.
What are map rank tracker credits?
A rank tracker checks where you show on Google Maps from points around your shop. Credits are the currency. Local Falcon, a dedicated tool, spends one credit per grid point, so a 7×7 scan costs 49 credits (see Local Falcon pricing). We could not confirm how Semrush counts its credits. If it is similar, 375 credits would buy about seven 7×7 scans a month and 1,225 about twenty-five. That is an assumption: ask Semrush how many credits one scan, one keyword and one grid size use.
The question that matters is how often you need a scan. One scan a week for your main search is four a month. See Google Maps ranking tracker for how often to scan and what to read from it.
Semrush Local pricing vs the cost of separate tools
| Job | Separate tool | Reported cost |
|---|---|---|
| Map rank grid | Local Falcon | $24.99 a month and up |
| Listings | Moz Local | $199 to $399 a year |
| Listings | Yext | $199 to $999 a year |
| Reviews | Review platforms | about $75 to $299 a month |
| Everything above | Semrush Local Pro | about $720 a year |
If you really would buy a rank tracker and a listings tool, Pro at about $720 a year is in the same range as the two together, and one login is easier. If you would buy one of them, you are paying for the other for nothing. Compare Moz Local pricing, Yext pricing and BrightLocal pricing.
What does Semrush Local not do?
- It does not guarantee a ranking. Tools measure and tidy. Google decides. See Google Maps ranking factors.
- Automatic replies have limits. Generic replies read as fake, and a complaint needs a person. Read auto reply to Google reviews before you switch them on.
- Review generation must follow Google's rules. No gating and no payment; see incentives and what Google allows.
- Base has no listings. If listings are your reason to buy, the real price is Pro.
Is Semrush Local worth it for a small business?
It is worth a trial if you are an agency or a multi-location owner who wants one dashboard. For one shop, the question is whether you would use its three or four jobs every week. Try this test:
- Write down your review count, rating, new reviews in the last 30 days and calls from your Google profile.
- Do the free version for four weeks: review link, a QR sign, saved texts and replies to every review.
- Check your rank by hand with our free method.
- If the work was the bottleneck, trial the tool for the same four weeks and compare the numbers.
If the tool does not beat the free route by more than its fee, cancel. At $720 a year, that is about $60 a month, and four extra customers a year pay it back at $150 profit each.
A worked example: a salon with two chairs
Picture a salon owner (an illustration, not a customer) quoted Pro for one location. She wants three things: more reviews, replies written for her and a way to see her rank. Pro costs about $720 a year. The free route costs her about forty minutes a week: a sign on the mirror, a text after each visit, and a ten-minute batch of replies. A week of that gives her a baseline. If she cannot keep the habit, the software will not keep it for her, since review generation still needs customers' phone numbers and a staff member who starts it. If she does keep the habit, the tool saves her perhaps an hour a week and the rank grid shows her which streets she is weak on. That is worth testing at $60 a month, and not worth signing for a year before the test.
Questions to ask Semrush before you buy
- Which plan has the features I need, and what is my total in the first twelve months, in my currency?
- How many credits does one scan use, and do unused credits roll over?
- Which directories does listing management reach, by name?
- Does the trial cover the local plans, and what is the first charge?
- Can I pay monthly, and how much more is it?
- What happens to my listings and data if I cancel?
Base or Pro: which Semrush Local plan should you ask about?
Pick by the job, not by the price. Ask about Base if your only need is to keep a Business Profile active with posts, photos and automatic replies, and to run a few rank scans. Ask about Pro if you also want listings kept consistent and review requests sent from the same place. The gap is $30 a month per location, so over a year it is $360. If you will not use listings or review generation, Base is the honest answer, or neither.
A third option is to buy one month on the plan you are unsure of. Yearly billing is cheaper per month, but a yearly bill for a tool you stop using in March costs more than a month at the monthly rate, if a monthly rate exists. Ask whether it does.
Common mistakes when buying a local bundle
- Buying the bundle for one job. If you only want a rank grid, a dedicated tool is cheaper. If you only want listings, so is a listings plan.
- Forgetting the multiplier. Per-location pricing means a second shop doubles the bill.
- Trusting auto-replies with complaints. A one-star review needs a person. See how to respond to a negative Google review.
- Counting the dashboard as the result. Reviews, photos and answers are what customers and Google see.
- Skipping the baseline. Without your numbers from before, you cannot tell whether the tool did anything.
Frequently asked questions
How much is Semrush Local per month?
As reported, about $30 per location for Base and about $60 for Pro, billed yearly.
Does Semrush Local include listing management?
On Pro, yes. Base does not list listing management among its features.
Is Semrush Local free?
No. A seven-day trial is mentioned on Semrush's page, but it may not cover the local plans.
Do I need a Semrush account to use Local?
You need an account to buy it. Whether another Semrush plan is required for any feature is something to ask in writing.
Is Semrush Local better than BrightLocal?
They overlap. Compare what each includes for one location in BrightLocal alternatives.
Is there a cheaper way to track Maps rank?
Yes: a by-hand check, or a credit tool such as Local Falcon from $24.99 a month. See Local Falcon vs Semrush.
What to do next
Start free: see your Google reviews next to your nearest rivals and use your review link and sign for a month. More plain guides are on the guides page.
Sources
- Semrush, Local pricing page (plans, credits, trial line), read 2026-11-13.
- Semrush Knowledge Base, Local Toolkit pricing and plans; Dupple, "Best Local SEO Tools in 2026: What One Location Costs on Each", read 2026-11-13.
- Local Falcon pricing as in our Local Falcon pricing post.