Food truck website: what it needs and what it costs
A food truck's website gets a different visitor from a restaurant's. They aren't asking "what's good here?" first. They're asking "where are you today, and are you still open?" Usually on a phone, often already walking. A truck site works when it answers that before anything else, then shows the menu with prices, then lets them order ahead so they're not standing in line.
Below: the six things a food truck website needs, in the order people look for them, what the options cost side by side, and a live sample you can open on your phone.
1. Where the truck is today, at the very top
The first line on the page should be today's spot, in plain words: "Corner of 5th and Main, 11am–3pm". Not a map embed that loads slowly, not a weekly calendar. One line, changed from your phone in a few seconds when you park, with a directions link under it.
If you have a regular schedule (the brewery on Thursdays, the farmers market on Saturdays), list it below today's line. Today comes first because that's the question.
2. Today's hours, not just the week's
Trucks close early when they sell out, move when it rains, and skip days for events. Say "Open now until 3pm" or "Closed today" near the top, then the usual week. When you sell out, the site should say so before someone drives over.
3. A menu people can read in line
Put the menu on the page as text with every price, not a photo of the board. A photo needs zooming on a phone, and search engines can't read the dishes in it. Keep it short and grouped the way your board is: tacos, plates, drinks. Put choices next to the dish they belong to (salsa with the tacos), and mark what's vegetarian or spicy.
A text menu also lets you mark one item sold out mid-shift instead of disappointing people at the window.
4. Order ahead for pickup at the window
Order-ahead is what turns a long line into more sales. The customer picks their food on their phone, you get the order with a time, and they walk up and pay at the window. A few things matter for a truck:
- A ready time you control. "Ready in 10 minutes" on a slow day, 25 at the lunch rush.
- Alerts that reach you in the truck. An order should ring your phone, not wait in an email inbox.
- A cap on big orders. An order for 40 tacos at noon should be a phone call, not a surprise.
- No commission. Delivery apps take a cut of every order (DoorDash lists 6% on pickup orders [5]). Your own ordering link keeps the full price.
If you need customers to pay by card before you cook (some busy trucks do, to stop no-shows), pick a tool that takes card payments up front. Square Online's free plan does, at 3.3% + 30¢ per online card order [1].
5. Catering and events, one tap away
For many trucks, private events and catering pay better than the street. Put a tap-to-call phone number and one line ("We do weddings, offices and block parties: call or text") near the top, not buried on a contact page.
6. A QR code on the truck
A QR code on the window or the menu board lets the line read the menu and order before they reach you. Use one that points to a page you can update, so the code you print never changes when the menu does. See how to make a free QR code menu.
What a food truck website costs
Prices as each company lists them, read in October 2026. Trucks rarely need more than a page with the menu, today's spot and order-ahead.
| Option | Price | Order-ahead | Commission |
|---|---|---|---|
| Square Online | Free; Plus $49 a month [1] | Yes, card paid up front | 3.3% + 30¢ per online card order on Free [1] |
| Wix | Free plan; paid $17 to $159 a month, billed yearly [2] | Offered; the plan it needs isn't stated [2] | None listed; card processing [2] |
| Menubly | Free; Pro $95.99 a year [3] | Pickup and delivery ordering [3] | 0% [3] |
| Menuthere | Free up to 50 orders a month; Lite $17 a month [4] | Yes, pay on collection on Free [4] | 0% [4] |
| DoorDash | No monthly fee [5] | In the DoorDash app, not your own site | Pickup 6%; delivery 15% to 30% [5] |
| Full Room | Free; Pro $149 a year | Yes, customers pay at the window | 0% |
For a longer comparison, including the bigger restaurant platforms, see how much a restaurant website costs.
A sample: Sol Tacos
Sol Tacos is a made-up truck we use to show what the builder makes. Today's spot sits at the top, the menu is text with prices, the salsa choice sits with the tacos, and the Order button takes a pickup order.
Open the five live samples, including this one full screen.
Where Full Room fits
Full Room builds the page from your menu: a link to your old site or GloriaFood menu, a photo of your board, or a PDF. You check the dishes, add "Where we are today", and go live the same day. Customers order ahead and pay you at the window; the order rings your phone.
- Free: the site, the QR print kit, unlimited orders the first month and up to 50 a month after. No card to start.
- Pro, $149 a year: your own .com (a new one we register, or the one you own pointed at your menu) and unlimited orders.
We don't take card payments before pickup. If your truck needs prepaid orders, a tool like Square Online fits better.
Questions
Do I need a website if I'm on Instagram?
Instagram is good for showing today's special. A website keeps the menu, prices, today's spot and order-ahead at one address that doesn't scroll away, and it's what you put on your Google listing and your QR code. Many trucks use both: post on Instagram, link to the site.
Can I change today's location from my phone?
Yes. In Full Room it's one field, "Where we are today". Change it when you park and the page shows it right away.
Does my food truck need its own domain?
No. A free page works from day one. Your own .com looks more established on the truck wrap and business cards; with Full Room it comes with Pro.
What does a food truck website cost?
From $0 for a free menu page with ordering, to $17–$49 a month for site builders with paid plans, as listed above. A designer usually charges more for a custom site.
Sources
- Square Online plans, Square, read Oct 22, 2026.
- Wix plans, Wix, read Oct 22, 2026.
- Menubly pricing, Menubly, read Oct 23, 2026.
- Menuthere pricing, Menuthere, read Oct 23, 2026.
- DoorDash commission rates and pricing, DoorDash, read Oct 23, 2026.