Restaurant website About Us page: what to write, with samples

A restaurant's About Us page should say, in 150 to 400 plain words, who runs the place, what you cook and where, why it's worth the trip, and then how to eat there: hours, address, and a button to the menu or to order. The best ones are specific (the grandmother's recipe, the market you buy from on Tuesdays, the oven you built) and short enough to read on a phone while deciding where to eat tonight.

Below: why the page matters, the six parts and an example line for each, a template you can fill in, six samples to adapt for different kinds of places, what to write when you have no big story, and where else the same words work for you.

Why a restaurant needs an About page

• Diners choose people, not just food. Someone comparing two taquerias on their phone reads a line about the family that runs one and picks it. The About page is where that line lives.
• It tells Google what you are, in words. Google ranks local results on relevance, distance and prominence [1]. A page that says "Oaxacan food in Riverton, made by one family since 2009" gives Google the kind of food and the town in plain text, which a logo and a photo can't.
• It builds trust. Google's own guide to helpful content asks whether a site gives background about who publishes it, "such as through links to an author page or a site's About page" [2]. For a restaurant, that means real names and a real address.
• It answers the practical questions that make people call: are you family-friendly, do you have parking, can you do a party of 12.

The rest of what a restaurant site must show, in the order diners look for it, is in what a restaurant website must show.

The six parts of a good About page

Those example lines are made up to show the shape; write yours with your own facts. Specific beats grand. "Our bread rises for 18 hours" tells a diner more than "we're passionate about quality."

A template to fill in

Copy this, replace the brackets, then cut anything that isn't true or interesting.

[Name] is a [kind of place: family Thai restaurant / neighborhood café / bakery] in [neighborhood, town].

[Who] opened it in [year] because [the real reason, one sentence]. [One sentence about where the food or the recipes come from.]

[One to three specific things: what you make by hand, what you're known for, where you buy, the dish regulars order.]

[Who cooks, who's at the counter, how long they've been there.]

We're open [days and hours] at [address]. [Parking, groups, kids, wheelchair access, dogs on the patio: whatever people ask on the phone.]

[Button: See the menu / Order pickup / Book a table]

That comes out at 120 to 250 words, which is plenty for most places. If you have a longer story worth telling (three generations, a move from another country, a building with a history), add it after the practical part, not before.

Six About Us samples to adapt

These are written for imaginary places, with brackets where your facts go. Use the shape, not the words.

A taqueria or family-run takeout

"[Name] is a family taqueria in [town]. [Owner] started with a cart outside [place] in [year] and moved into this shop in [year]. The tortillas are pressed to order, the al pastor turns on the trompo all day, and the salsas are made each morning. Order at the counter or online for pickup. Open [hours]."

A family Italian restaurant

"[Name] has served [town] since [year]. The sauce is [owner]'s grandmother's recipe from [region], and the pasta is made in our kitchen. We seat families and big tables, and we'll make anything on the menu without cheese or gluten when we can. Book a table, or order pickup for a family dinner at home."

A neighborhood café

"[Name] is a small café on [street]. We roast with [roaster, if you name them], bake everything here before 7, and know most of our regulars by their order. Laptops welcome until noon; outlets at the window bar. Order ahead and skip the line."

A bakery

"[Name] is a bakery in [town] run by [baker], who trained at [place, if true] and opened here in [year]. Bread comes out at 7 and sells out by early afternoon on weekends. We take cake and party orders with [number] days' notice. See today's bakes and order ahead." More on what a bakery site needs is in bakery website: what to put on it.

A food truck

"[Name] is [owner]'s food truck, cooking [food] around [town] since [year]. We park at [regular spots and days]; the week's schedule is on our home page. We cater offices, weddings and block parties." The rest of a truck's site is in food truck website: what it needs.

New owners of an old place

"[Name] has been on [street] since [year]. [New owners] took it over in [year] and kept [what you kept: the recipes, the staff, the booths]. What's new: [one or two changes]. If you've been coming for years, say hello."

When you don't have a big story

Most restaurants don't have a dramatic origin, and diners don't need one. Pick whichever of these is true:

• The food: what you make that others around you don't, or make more carefully.
• The routine: when the bread comes out, which day the special changes, what sells out first.
• The suppliers: the farm, the butcher, the bakery you buy from, by name, if they're happy to be named.
• The room: the patio, the booths, the window counter, the parking.
• The people: how long your cook has worked there. Ten years at one stove is a story.

Leave out what you can't show. Don't claim awards, press or "the best in town" unless you can link to them; diners check, and an empty claim reads as filler.

Photos for the About page

• Real ones: the owners, the kitchen at work, the room, the front door. A phone photo in good daylight beats a stock picture of a chef no one has met.
• Ask before you post staff photos and use first names only if they prefer.
• Write alt text that says what's in the picture ("Maria rolling masa in the kitchen"), for screen readers and for Google.
• Keep them small so the page opens fast on a phone signal.

Its own page, or a section on the home page?

For a small place with a one-page site, a short About section on the home page, below the menu and the hours, is enough. A separate page makes sense once you have more to say (a longer history, catering, private events, a team) or more than one location.

Either way, the About part is not the first thing a hungry visitor wants. Put the menu, hours and the order button above it. The order of a good restaurant home page is shown in restaurant website examples.

Help the page get found

• Say the food and the town in plain words in the first sentence, and the neighborhood if people use it.
• Name your known dishes the way diners say them ("birria tacos," not "signature braised offering").
• Give the page a real title, such as "About Casa Nopal, Oaxacan food in Riverton."
• Link it to the menu and to ordering, and link to it from the footer.
• Don't stuff keywords. One mention of "Mexican restaurant in Riverton" reads fine; five read like spam to diners and to Google.

The rest of the search side, from titles to the menu as text, is in SEO for a restaurant website.

Use the same words everywhere

Once it's written, the first two or three sentences of your About text work in other places:

• Your Google Business Profile description. Google's rules say no links, no prices and no special offers there [3]: keep to who you are and what you serve. Setup is in Google Business Profile for restaurants.
• Instagram and Facebook bios. Shorten it to one line plus your link.
• Delivery app store descriptions. A line about the family and the dish helps a diner choose you in a long list.
• Catering and event inquiries. Paste it into the first reply.

Words to cut

These say nothing a diner can check, and every restaurant uses them:

Common mistakes

• A history lesson before the hours. The practical lines are what most visitors came for.
• No names. "Our team" could be anyone. A first name makes it a place.
• Out-of-date facts: a chef who left, old hours, a closed second location.
• Claims you can't back up. Awards, press and "best" need a link.
• A dead end. No button to the menu or to ordering at the bottom.
• Copying another restaurant's text. It reads as false, and Google sees the same words on two sites.

Questions

How long should a restaurant About Us page be?

150 to 400 words is enough for most places: who, what, where, what's different, the people, and how to visit. Add more only for a story worth reading.

What should a restaurant About Us page include?

Your name, food and town in the first sentence; how you started; one to three specific things that set you apart; who runs it; hours, address, parking and groups; and a button to the menu or ordering.

Do I need a separate About page?

Not on a small one-page site: a short section below the menu and hours does the job. Make it a page once you have more to say.

Does an About page help SEO?

It gives Google your food and town in plain text, and helps diners trust you [1] [2]. It won't rank on its own; the menu and home page usually get the searches.

Can I write it in the first person?

Yes. "I opened this place in 2014" works well for an owner-run spot. "We" works for a family or team. Just stay with one.

Your About lines are one part of the site; the menu is the part diners use most. Build your restaurant site free from a photo of your menu, and add your story to it. More answers are in all our guides.

Sources

1. Tips to improve your local ranking on Google, Google Business Profile Help, read Nov 4, 2026 (relevance, distance, prominence).
2. Creating helpful, reliable, people-first content, Google Search Central, read Nov 4, 2026.
3. Guidelines for representing your business on Google, Google Business Profile Help, read Nov 4, 2026 (description: no links, no promotions or prices).